A New Product Development Model for SMEs: Introducing Agility to the Plan-Driven Concurrent Product Development Approach
In order to survive in today’s highly competitive global market, small and medium-sized enterprises (SMEs) have had to transition from sequential to concurrent product development, which significantly shortens development cycles, reduces costs, and ensures high product quality. Despite its many bene...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
MDPI AG
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/0c6023a787fa4b8d826a4d971f902fa3 |
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