INFLUENCE OF EXPERIENTIAL MARKETING AND EXPERIENTIAL VALUE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: AN APPLICATION ON NOSTALGIC AND FAST FOOD RESTAURANTS
As a result of the globalization and concentration of competition, businesses struggle to provide their customers a unique experience as well as supplying them goods and services. The experiential marketing that has emerged within this framework basicly, deals with customer experiences which is diff...
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/0c761c7db4ec44638c4c44fa4e86afd7 |
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