U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
M-commerce refers to electronic commerce (e-commerce) using mobile devices such as smartphones. M-commerce takes two different forms: one using mobile web browsers, and the other, using smartphone shopping apps. Conducting in-depth interviews with fourteen different smartphone users who regularly pu...
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Formato: | article |
Lenguaje: | EN |
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Taylor & Francis Group
2019
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Acceso en línea: | https://doaj.org/article/0e3a375b0aca4bb58bc6ae68b04d5261 |
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