U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

M-commerce refers to electronic commerce (e-commerce) using mobile devices such as smartphones. M-commerce takes two different forms: one using mobile web browsers, and the other, using smartphone shopping apps. Conducting in-depth interviews with fourteen different smartphone users who regularly pu...

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Autores principales:	Hyuk Jun Cheong, Sufyan Mohammed-Baksh
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	m-commerce mobile marketing lived experiences technology acceptance model consumer acceptance of technology qualitative research in-depth interviews Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/0e3a375b0aca4bb58bc6ae68b04d5261
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id	oai:doaj.org-article:0e3a375b0aca4bb58bc6ae68b04d5261
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spelling	oai:doaj.org-article:0e3a375b0aca4bb58bc6ae68b04d52612021-12-02T16:42:10ZU.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce2331-197510.1080/23311975.2019.1674077https://doaj.org/article/0e3a375b0aca4bb58bc6ae68b04d52612019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1674077https://doaj.org/toc/2331-1975M-commerce refers to electronic commerce (e-commerce) using mobile devices such as smartphones. M-commerce takes two different forms: one using mobile web browsers, and the other, using smartphone shopping apps. Conducting in-depth interviews with fourteen different smartphone users who regularly purchase products and services using shopping apps, this study explored motivational factors that drive consumers to use shopping apps. Based on themes that the interviews discovered, the authors propose shopping app-based m-commerce acceptance model (MAM) that incorporates components of Technology Acceptance Model and Consumer Acceptance of Technology. We also propose ways in which MAM can be used by practitioners as well as scholars to enhance mobile app-based marketing, and open up a new area of academic research.Hyuk Jun CheongSufyan Mohammed-BakshTaylor & Francis Grouparticlem-commercemobile marketinglived experiencestechnology acceptance modelconsumer acceptance of technologyqualitative researchin-depth interviewsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	m-commerce mobile marketing lived experiences technology acceptance model consumer acceptance of technology qualitative research in-depth interviews Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	m-commerce mobile marketing lived experiences technology acceptance model consumer acceptance of technology qualitative research in-depth interviews Business HF5001-6182 Management. Industrial management HD28-70 Hyuk Jun Cheong Sufyan Mohammed-Baksh U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
description	M-commerce refers to electronic commerce (e-commerce) using mobile devices such as smartphones. M-commerce takes two different forms: one using mobile web browsers, and the other, using smartphone shopping apps. Conducting in-depth interviews with fourteen different smartphone users who regularly purchase products and services using shopping apps, this study explored motivational factors that drive consumers to use shopping apps. Based on themes that the interviews discovered, the authors propose shopping app-based m-commerce acceptance model (MAM) that incorporates components of Technology Acceptance Model and Consumer Acceptance of Technology. We also propose ways in which MAM can be used by practitioners as well as scholars to enhance mobile app-based marketing, and open up a new area of academic research.
format	article
author	Hyuk Jun Cheong Sufyan Mohammed-Baksh
author_facet	Hyuk Jun Cheong Sufyan Mohammed-Baksh
author_sort	Hyuk Jun Cheong
title	U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
title_short	U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
title_full	U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
title_fullStr	U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
title_full_unstemmed	U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
title_sort	u.s. consumer m-commerce involvement: using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/0e3a375b0aca4bb58bc6ae68b04d5261
work_keys_str_mv	AT hyukjuncheong usconsumermcommerceinvolvementusingindepthinterviewstoproposeanacceptancemodelofshoppingappsbasedmcommerce AT sufyanmohammedbaksh usconsumermcommerceinvolvementusingindepthinterviewstoproposeanacceptancemodelofshoppingappsbasedmcommerce
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U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

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