U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

M-commerce refers to electronic commerce (e-commerce) using mobile devices such as smartphones. M-commerce takes two different forms: one using mobile web browsers, and the other, using smartphone shopping apps. Conducting in-depth interviews with fourteen different smartphone users who regularly pu...

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Detalles Bibliográficos
Autores principales:	Hyuk Jun Cheong, Sufyan Mohammed-Baksh
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	m-commerce mobile marketing lived experiences technology acceptance model consumer acceptance of technology qualitative research in-depth interviews Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/0e3a375b0aca4bb58bc6ae68b04d5261
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U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

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