IMPROVING MANAGEMENT OF CROSS-FUNCTIONAL PROCESSES AS A WAY OF ACHIEVING COMPETITIVE ADVANTAGE IN CULTURE INSTITUTION

The functioning of culture institution is characterized by market conditions. General patterns of competitive interaction between stakeholders are analyzed. Example of the museum shows that the conquest of competitive advantage in culture institutions is achieved by improving the management of cross...

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Autores principales: E. Belyi, E. Khodzhayan
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
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Acceso en línea:https://doaj.org/article/0e8ffce5a0b24b1cac40de78f54587f5
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