Understanding purchase intention towards eco-friendly clothing for generation Y & Z

Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited, particularly fo...

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Autores principales: Muhammad Abrar, Muhammad Muzummil Sibtain, Rizwan Shabbir
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/0f4a0d810d4647d48790ac1bf2c0b0c0
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