Understanding purchase intention towards eco-friendly clothing for generation Y & Z
Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited, particularly fo...
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Formato: | article |
Lenguaje: | EN |
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Taylor & Francis Group
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/0f4a0d810d4647d48790ac1bf2c0b0c0 |
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