Potentials of Internet of Things for effective public relations activities: Are professionals ready?

The research explored public relations professionals’ views on the potentials of adoption of the Internet of Things (IoT) for their functions. High level of competitiveness in business engendered by globalization and technological advancement has made relationship-building sacrosanct to business sur...

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Autores principales:	Lanre Amodu, Oladokun Omojola, Nelson Okorie, Babatunde Adeyeye, Evaristus Adesina
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	communication internet of things internet relations of things public relations smart-pr Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/1235624b3bfa48e98d25d795cf519e9f
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spelling	oai:doaj.org-article:1235624b3bfa48e98d25d795cf519e9f2021-12-02T16:42:11ZPotentials of Internet of Things for effective public relations activities: Are professionals ready?2331-197510.1080/23311975.2019.1683951https://doaj.org/article/1235624b3bfa48e98d25d795cf519e9f2019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1683951https://doaj.org/toc/2331-1975The research explored public relations professionals’ views on the potentials of adoption of the Internet of Things (IoT) for their functions. High level of competitiveness in business engendered by globalization and technological advancement has made relationship-building sacrosanct to business survival. The advent of Internet-based communication has increased the sophistication of the target audience of public relations, which requires a matching upgrade of the technological versatility of practitioners. Decisions on customer satisfaction are increasingly based on data and the best sources of data are the customers themselves. Consequently, the IoT offers an unprecedented avenue for data gathering through the “assistance” of customers themselves. This study, therefore, adopted an online survey to evaluate the views of 100 public relations professionals on their need for IoT, and a t-test was used to analyse the data. The findings revealed that independent public relations firms or agencies were more likely to adopt IoT for their activities than in-house departments. It was recommended that public relations professionals should explore actively the benefits of IoT for advanced operations.Lanre AmoduOladokun OmojolaNelson OkorieBabatunde AdeyeyeEvaristus AdesinaTaylor & Francis Grouparticlecommunicationinternet of thingsinternet relations of thingspublic relationssmart-prBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	communication internet of things internet relations of things public relations smart-pr Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	communication internet of things internet relations of things public relations smart-pr Business HF5001-6182 Management. Industrial management HD28-70 Lanre Amodu Oladokun Omojola Nelson Okorie Babatunde Adeyeye Evaristus Adesina Potentials of Internet of Things for effective public relations activities: Are professionals ready?
description	The research explored public relations professionals’ views on the potentials of adoption of the Internet of Things (IoT) for their functions. High level of competitiveness in business engendered by globalization and technological advancement has made relationship-building sacrosanct to business survival. The advent of Internet-based communication has increased the sophistication of the target audience of public relations, which requires a matching upgrade of the technological versatility of practitioners. Decisions on customer satisfaction are increasingly based on data and the best sources of data are the customers themselves. Consequently, the IoT offers an unprecedented avenue for data gathering through the “assistance” of customers themselves. This study, therefore, adopted an online survey to evaluate the views of 100 public relations professionals on their need for IoT, and a t-test was used to analyse the data. The findings revealed that independent public relations firms or agencies were more likely to adopt IoT for their activities than in-house departments. It was recommended that public relations professionals should explore actively the benefits of IoT for advanced operations.
format	article
author	Lanre Amodu Oladokun Omojola Nelson Okorie Babatunde Adeyeye Evaristus Adesina
author_facet	Lanre Amodu Oladokun Omojola Nelson Okorie Babatunde Adeyeye Evaristus Adesina
author_sort	Lanre Amodu
title	Potentials of Internet of Things for effective public relations activities: Are professionals ready?
title_short	Potentials of Internet of Things for effective public relations activities: Are professionals ready?
title_full	Potentials of Internet of Things for effective public relations activities: Are professionals ready?
title_fullStr	Potentials of Internet of Things for effective public relations activities: Are professionals ready?
title_full_unstemmed	Potentials of Internet of Things for effective public relations activities: Are professionals ready?
title_sort	potentials of internet of things for effective public relations activities: are professionals ready?
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/1235624b3bfa48e98d25d795cf519e9f
work_keys_str_mv	AT lanreamodu potentialsofinternetofthingsforeffectivepublicrelationsactivitiesareprofessionalsready AT oladokunomojola potentialsofinternetofthingsforeffectivepublicrelationsactivitiesareprofessionalsready AT nelsonokorie potentialsofinternetofthingsforeffectivepublicrelationsactivitiesareprofessionalsready AT babatundeadeyeye potentialsofinternetofthingsforeffectivepublicrelationsactivitiesareprofessionalsready AT evaristusadesina potentialsofinternetofthingsforeffectivepublicrelationsactivitiesareprofessionalsready
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Potentials of Internet of Things for effective public relations activities: Are professionals ready?

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