Potentials of Internet of Things for effective public relations activities: Are professionals ready?
The research explored public relations professionals’ views on the potentials of adoption of the Internet of Things (IoT) for their functions. High level of competitiveness in business engendered by globalization and technological advancement has made relationship-building sacrosanct to business sur...
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| Autores principales: | , , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Taylor & Francis Group
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1235624b3bfa48e98d25d795cf519e9f |
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