The sales effect of “Free App of the Day” on Amazon Appstore: An empirical study
This study aims to understand the impact of the “Free App of the Day” (FAD) promotion on app sales during the post-promotion period on Amazon Appstore. The FAD promotion spotlights a single paid app by presenting it on the frontpage of Appstore, offers the app free of charge for one day, and broadca...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Elsevier
2022
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| Subjects: | |
| Online Access: | https://doaj.org/article/132c05e5ebe94f27be97a78b63c7bf8b |
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