THE BRAND AND SENSATION RELATION AS A SPATIAL TRACKING IN SHOPPING MALLS

Purpose When talking about spatial sensation, it is assumed that spatial sensation does not only occur with the sense of sight, but on the contrary, remembering with the sense of scent occurs more and permanently. The aim of this article is to examine the place of the relationship between brand a...

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Autores principales: Aslıhan Öztürk, Serap Durmuş Öztürk
Formato: article
Lenguaje:EN
Publicado: Konya Technical University Faculty of Architecture and Design 2020
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Acceso en línea:https://doaj.org/article/1367b571d67f48baa9aff9ca9206a3e4
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