INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL
We come across shopping as a concept changing continuously since when people started to produce things. Changes regarding the concept of shopping activity also required changes to places preferred for shopping. Today we come across shopping centers, which are modeled after closed bazaars, as constru...
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/1627a2d7726b44b396a43755ca2c9ff1 |
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