INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL

We come across shopping as a concept changing continuously since when people started to produce things. Changes regarding the concept of shopping activity also required changes to places preferred for shopping. Today we come across shopping centers, which are modeled after closed bazaars, as constru...

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Autor principal:	Ayça Can KİRGİZ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	shopping center integrated marketing communication (imc) activities the main imc segments retail Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/1627a2d7726b44b396a43755ca2c9ff1
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id	oai:doaj.org-article:1627a2d7726b44b396a43755ca2c9ff1
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spelling	oai:doaj.org-article:1627a2d7726b44b396a43755ca2c9ff12021-11-24T09:20:59ZINTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL2148-4163https://doaj.org/article/1627a2d7726b44b396a43755ca2c9ff12019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1861711739_7-Yrd.%20Do%C3%A7.%20Dr.%20Ay%C3%A7a%20Can%20KIRGIZ.pdf&key=27118https://doaj.org/toc/2148-4163We come across shopping as a concept changing continuously since when people started to produce things. Changes regarding the concept of shopping activity also required changes to places preferred for shopping. Today we come across shopping centers, which are modeled after closed bazaars, as constructions preferred by consumers "especially" for many reasons. Although there are various reasons for this preference the main ones are their modernity, variety and social spaces. These factors may affect consumers to head for shopping centers: the need for more consumption brought by an increasing population with continuous immigration to metropolitan areas, per capita income growth causing emergence of a mass who can be retail customers, easy access to shopping centers established around highways with the rapid expansion of private car ownership, ease of payment provided to consumers with credit cards. In short, it would not be incorrect to define shopping centers as modern, dynamic and vibrant wellness centers aiming to meet any requirements of consumers of this century. This research examines integrated marketing communication (IMC) activities implemented in shopping centers which influence domestic and external tourism. These activities which are implemented in shopping centers were evaluated on the basis of 5 shopping centers located in the most active/busy axes on Istanbul's European side. The study investigates IMC activity types, their preference, number of visitors and sales impact in relation to these shopping centers implementing them to increase their preferability by differentiating from their competitors. Types of activities carried out by the shopping centers in the research and their inAyça Can KİRGİZFırat Universityarticleshopping centerintegrated marketing communication (imc) activitiesthe main imc segmentsretailSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 7, Iss 24, Pp 113-124 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	shopping center integrated marketing communication (imc) activities the main imc segments retail Social Sciences H Social sciences (General) H1-99
spellingShingle	shopping center integrated marketing communication (imc) activities the main imc segments retail Social Sciences H Social sciences (General) H1-99 Ayça Can KİRGİZ INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL
description	We come across shopping as a concept changing continuously since when people started to produce things. Changes regarding the concept of shopping activity also required changes to places preferred for shopping. Today we come across shopping centers, which are modeled after closed bazaars, as constructions preferred by consumers "especially" for many reasons. Although there are various reasons for this preference the main ones are their modernity, variety and social spaces. These factors may affect consumers to head for shopping centers: the need for more consumption brought by an increasing population with continuous immigration to metropolitan areas, per capita income growth causing emergence of a mass who can be retail customers, easy access to shopping centers established around highways with the rapid expansion of private car ownership, ease of payment provided to consumers with credit cards. In short, it would not be incorrect to define shopping centers as modern, dynamic and vibrant wellness centers aiming to meet any requirements of consumers of this century. This research examines integrated marketing communication (IMC) activities implemented in shopping centers which influence domestic and external tourism. These activities which are implemented in shopping centers were evaluated on the basis of 5 shopping centers located in the most active/busy axes on Istanbul's European side. The study investigates IMC activity types, their preference, number of visitors and sales impact in relation to these shopping centers implementing them to increase their preferability by differentiating from their competitors. Types of activities carried out by the shopping centers in the research and their in
format	article
author	Ayça Can KİRGİZ
author_facet	Ayça Can KİRGİZ
author_sort	Ayça Can KİRGİZ
title	INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL
title_short	INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL
title_full	INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL
title_fullStr	INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL
title_full_unstemmed	INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL
title_sort	integrated marketing communication activities implemented by shopping centers to increase preferability: a case study on istanbul
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/1627a2d7726b44b396a43755ca2c9ff1
work_keys_str_mv	AT aycacankirgiz integratedmarketingcommunicationactivitiesimplementedbyshoppingcenterstoincreasepreferabilityacasestudyonistanbul
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INTEGRATED MARKETING COMMUNICATION ACTIVITIES IMPLEMENTED BY SHOPPING CENTERS TO INCREASE PREFERABILITY: A CASE STUDY ON ISTANBUL

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