SOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS
This research, which focuses on low-cost carriers, aims to reveal the reasons why users of these carriers that serve with the cost leadership strategy are interacting via social media. To achieve this goal, Pegasus Airlines, a low-cost carrier, was chosen as an example. A total of 2200 tweets taken...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/174ba8118c08459e892a5bc252b8118f |
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