SOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS

This research, which focuses on low-cost carriers, aims to reveal the reasons why users of these carriers that serve with the cost leadership strategy are interacting via social media. To achieve this goal, Pegasus Airlines, a low-cost carrier, was chosen as an example. A total of 2200 tweets taken...

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Autor principal: Yeşim KURT
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Publicado: Fırat University 2019
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spelling oai:doaj.org-article:174ba8118c08459e892a5bc252b8118f2021-11-24T09:20:45ZSOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS2148-416310.9761/JASSS7255https://doaj.org/article/174ba8118c08459e892a5bc252b8118f2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=455906942_33-Ar%C5%9F.%20G%C3%B6r.%20Ye%C5%9Fim%20Kurt.pdf&key=28477https://doaj.org/toc/2148-4163This research, which focuses on low-cost carriers, aims to reveal the reasons why users of these carriers that serve with the cost leadership strategy are interacting via social media. To achieve this goal, Pegasus Airlines, a low-cost carrier, was chosen as an example. A total of 2200 tweets taken between 01.10.2016 and 22.10.2016 by the users of the concerned airline were analyzed in terms of inductive and reached the main themes in this way. In this research formulated by the qualitative research design, the NVivo11 program was utilized in the collection and analysis of data. As a result of the analysis, users were found to share their negative experiences, to complain or to find solutions to their problems. The users are mostly on the flight schedule; passenger services and customer service issues. The topics that create the most agenda about the recipe are; flight cancellations, tariff changes and delays. The issues related to passenger services focus on ticket and baggage operations. Flaws in ticket refunds or changes; Lost or damaged baggage for baggage handling causes the passengers to interact via twitter. The response to customer service is due to the inability to access the customer service easily and the customer service fee. One of the key findings in the research is the sharing of electronic communication, which is the subject of electronic communication, to influence users' decisions of other users. Accordingly, users interact through social media for purposes such as defamation, praise, benchmarking and campaign announcements.Yeşim KURTFırat Universityarticlelow cost carrierscost leadership strategyairline userssocial media interactiontwitter analysSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 10, Iss 60, Pp 465-491 (2019)
institution DOAJ
collection DOAJ
language DE
EN
FR
TR
topic low cost carriers
cost leadership strategy
airline users
social media interaction
twitter analys
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle low cost carriers
cost leadership strategy
airline users
social media interaction
twitter analys
Social Sciences
H
Social sciences (General)
H1-99
Yeşim KURT
SOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS
description This research, which focuses on low-cost carriers, aims to reveal the reasons why users of these carriers that serve with the cost leadership strategy are interacting via social media. To achieve this goal, Pegasus Airlines, a low-cost carrier, was chosen as an example. A total of 2200 tweets taken between 01.10.2016 and 22.10.2016 by the users of the concerned airline were analyzed in terms of inductive and reached the main themes in this way. In this research formulated by the qualitative research design, the NVivo11 program was utilized in the collection and analysis of data. As a result of the analysis, users were found to share their negative experiences, to complain or to find solutions to their problems. The users are mostly on the flight schedule; passenger services and customer service issues. The topics that create the most agenda about the recipe are; flight cancellations, tariff changes and delays. The issues related to passenger services focus on ticket and baggage operations. Flaws in ticket refunds or changes; Lost or damaged baggage for baggage handling causes the passengers to interact via twitter. The response to customer service is due to the inability to access the customer service easily and the customer service fee. One of the key findings in the research is the sharing of electronic communication, which is the subject of electronic communication, to influence users' decisions of other users. Accordingly, users interact through social media for purposes such as defamation, praise, benchmarking and campaign announcements.
format article
author Yeşim KURT
author_facet Yeşim KURT
author_sort Yeşim KURT
title SOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS
title_short SOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS
title_full SOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS
title_fullStr SOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS
title_full_unstemmed SOCIAL MEDIA INTERACTION OF LOW COST AIRLINE USERS: PEGASUS AIRLINES TWITTER ANALYSIS
title_sort social media interaction of low cost airline users: pegasus airlines twitter analysis
publisher Fırat University
publishDate 2019
url https://doaj.org/article/174ba8118c08459e892a5bc252b8118f
work_keys_str_mv AT yesimkurt socialmediainteractionoflowcostairlineuserspegasusairlinestwitteranalysis
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