Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan
The study aimed to highlight the role of management information system (MIS) and its components in improving the effectiveness and efficiency of e-marketing strategies in telecommunications companies in Jordan. By relying on the quantitative methodology and by dealing with the questionnaire...
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| Format: | article |
| Langue: | EN |
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Growing Science
2022
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| Accès en ligne: | https://doaj.org/article/18a9be7eedf549b5b67780648cc18c50 |
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