Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan

The study aimed to highlight the role of management information system (MIS) and its components in improving the effectiveness and efficiency of e-marketing strategies in telecommunications companies in Jordan. By relying on the quantitative methodology and by dealing with the questionnaire...

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Autor principal:	Fadwa Issa Ahmad Alsalim
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/18a9be7eedf549b5b67780648cc18c50
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spelling	oai:doaj.org-article:18a9be7eedf549b5b67780648cc18c502021-11-10T14:30:41ZInfluence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan2561-81482561-815610.5267/j.ijdns.2021.9.015https://doaj.org/article/18a9be7eedf549b5b67780648cc18c502022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_77.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 The study aimed to highlight the role of management information system (MIS) and its components in improving the effectiveness and efficiency of e-marketing strategies in telecommunications companies in Jordan. By relying on the quantitative methodology and by dealing with the questionnaire as a research tool, 131 individuals from the marketing departments in the organizations under study responded, and after the analysis, the study demonstrated an impact of MIS and its components on e-marketing strategies by influencing how and the mechanism of data processing and presentation as information that contributes to making the most appropriate marketing decision. The study also proved that all components of MIS have an impact on e-marketing strategies, most of which were “human resources” or people, which proved that the efficiency of individuals and their ability to deal with technology carries significant effect on the effectiveness of MIS in managing and organizing e-marketing strategies. The study recommends the necessity to focus on human resources with STEM skills, namely science, technology, engineering, and mathematics in order to ensure the best outcomes of MIS.Fadwa Issa Ahmad AlsalimGrowing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 127-136 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 Fadwa Issa Ahmad Alsalim Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan
description	The study aimed to highlight the role of management information system (MIS) and its components in improving the effectiveness and efficiency of e-marketing strategies in telecommunications companies in Jordan. By relying on the quantitative methodology and by dealing with the questionnaire as a research tool, 131 individuals from the marketing departments in the organizations under study responded, and after the analysis, the study demonstrated an impact of MIS and its components on e-marketing strategies by influencing how and the mechanism of data processing and presentation as information that contributes to making the most appropriate marketing decision. The study also proved that all components of MIS have an impact on e-marketing strategies, most of which were “human resources” or people, which proved that the efficiency of individuals and their ability to deal with technology carries significant effect on the effectiveness of MIS in managing and organizing e-marketing strategies. The study recommends the necessity to focus on human resources with STEM skills, namely science, technology, engineering, and mathematics in order to ensure the best outcomes of MIS.
format	article
author	Fadwa Issa Ahmad Alsalim
author_facet	Fadwa Issa Ahmad Alsalim
author_sort	Fadwa Issa Ahmad Alsalim
title	Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan
title_short	Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan
title_full	Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan
title_fullStr	Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan
title_full_unstemmed	Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan
title_sort	influence of mis components on efficiency of e-marketing strategies: evidence from telecommu-nication organizations in jordan
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/18a9be7eedf549b5b67780648cc18c50
work_keys_str_mv	AT fadwaissaahmadalsalim influenceofmiscomponentsonefficiencyofemarketingstrategiesevidencefromtelecommunicationorganizationsinjordan
_version_	1718439958246588416

Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan

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