Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan

The study aimed to highlight the role of management information system (MIS) and its components in improving the effectiveness and efficiency of e-marketing strategies in telecommunications companies in Jordan. By relying on the quantitative methodology and by dealing with the questionnaire...

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Autor principal: Fadwa Issa Ahmad Alsalim
Formato: article
Lenguaje:EN
Publicado: Growing Science 2022
Materias:
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Acceso en línea:https://doaj.org/article/18a9be7eedf549b5b67780648cc18c50
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