Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan
The study aimed to highlight the role of management information system (MIS) and its components in improving the effectiveness and efficiency of e-marketing strategies in telecommunications companies in Jordan. By relying on the quantitative methodology and by dealing with the questionnaire...
Saved in:
| Main Author: | |
|---|---|
| Format: | article |
| Language: | EN |
| Published: |
Growing Science
2022
|
| Subjects: | |
| Online Access: | https://doaj.org/article/18a9be7eedf549b5b67780648cc18c50 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|