Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on a normative perspective, questioning lifestyle se...
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| Format: | article |
| Langue: | ES |
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Elsevier
2021
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| Accès en ligne: | https://doaj.org/article/191dd32525204b74aa33b14801a94a1a |
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