Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic

Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, facult...

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Autores principales: Karas, Rachel, Nawar, Essraa
Formato: article
Lenguaje:EN
Publicado: Marketing Libraries Journal 2021
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Acceso en línea:https://doaj.org/article/1a5f6143475f4a8792c53a948effd57a
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