Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, facult...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Marketing Libraries Journal
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1a5f6143475f4a8792c53a948effd57a |
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| Sumario: | Starting March 11, 2020, the day that Chapman University announced that
classes would transition immediately to remote in response to the COVID-19
pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the
use of social media to communicate with the student body, faculty, staff, and other
community member followers. The Leatherby Libraries used social media during the
COVID-19 crisis as both a means of communicating urgent messages to its patrons
and also as a tool for engaging community members in the absence of traditional
library tours, events, and exhibits. |
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