Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic

Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, facult...

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Autores principales:	Karas, Rachel, Nawar, Essraa
Formato:	article
Lenguaje:	EN
Publicado:	Marketing Libraries Journal 2021
Materias:	social media blog assessment newsletter case study Bibliography. Library science. Information resources Z
Acceso en línea:	https://doaj.org/article/1a5f6143475f4a8792c53a948effd57a
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spelling	oai:doaj.org-article:1a5f6143475f4a8792c53a948effd57a2021-11-11T14:47:43ZLeatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic2475-8116https://doaj.org/article/1a5f6143475f4a8792c53a948effd57a2021-11-01T00:00:00Zhttps://journal.marketinglibraries.org/fall2021/11_MLJv5i2.pdfhttps://doaj.org/toc/2475-8116Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, faculty, staff, and other community member followers. The Leatherby Libraries used social media during the COVID-19 crisis as both a means of communicating urgent messages to its patrons and also as a tool for engaging community members in the absence of traditional library tours, events, and exhibits.Karas, Rachel Nawar, Essraa Marketing Libraries Journalarticlesocial mediablogassessmentnewslettercase studyBibliography. Library science. Information resourcesZENMarketing Libraries Journal, Vol 5, Iss 2, Pp 178-201 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social media blog assessment newsletter case study Bibliography. Library science. Information resources Z
spellingShingle	social media blog assessment newsletter case study Bibliography. Library science. Information resources Z Karas, Rachel Nawar, Essraa Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
description	Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, faculty, staff, and other community member followers. The Leatherby Libraries used social media during the COVID-19 crisis as both a means of communicating urgent messages to its patrons and also as a tool for engaging community members in the absence of traditional library tours, events, and exhibits.
format	article
author	Karas, Rachel Nawar, Essraa
author_facet	Karas, Rachel Nawar, Essraa
author_sort	Karas, Rachel
title	Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
title_short	Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
title_full	Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
title_fullStr	Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
title_full_unstemmed	Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
title_sort	leatherby libraries from home: online and social media response to the covid-19 pandemic
publisher	Marketing Libraries Journal
publishDate	2021
url	https://doaj.org/article/1a5f6143475f4a8792c53a948effd57a
work_keys_str_mv	AT karasrachel leatherbylibrariesfromhomeonlineandsocialmediaresponsetothecovid19pandemic AT nawaressraa leatherbylibrariesfromhomeonlineandsocialmediaresponsetothecovid19pandemic
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Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic

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