Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, facult...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Marketing Libraries Journal
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1a5f6143475f4a8792c53a948effd57a |
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