Networking as the basis for value proposition of transport companies in the railway transit market

The article considers the issues of transport companies’ value proposition in the sphere of railway transit transportation. The methodological basis of the study includes strategic marketing theory, the concepts of value proposition and inter-firm networking. The authors detect the dominant trends i...

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Auteurs principaux: Sheresheva M.Yu., Dunaeva S.O
Format: article
Langue:RU
Publié: Ural State University of Economics 2019
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Accès en ligne:https://doaj.org/article/1abc1609a9c24cac9b96f50a662a0572
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