Networking as the basis for value proposition of transport companies in the railway transit market
The article considers the issues of transport companies’ value proposition in the sphere of railway transit transportation. The methodological basis of the study includes strategic marketing theory, the concepts of value proposition and inter-firm networking. The authors detect the dominant trends i...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Ural State University of Economics
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1abc1609a9c24cac9b96f50a662a0572 |
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