DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning...
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| Format: | article |
| Langue: | RU |
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Publishing House of the State University of Management
2019
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| Accès en ligne: | https://doaj.org/article/1b1cfc51e1d0434fb10c851dfc19d0b1 |
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