DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE

Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning...

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Autor principal:	G. Butkovskaya
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	digital technologies customer experience user experience technologies of interacting with customers successful digitalization experience Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/1b1cfc51e1d0434fb10c851dfc19d0b1
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spelling	oai:doaj.org-article:1b1cfc51e1d0434fb10c851dfc19d0b12021-12-03T07:43:27ZDIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE1816-42772686-841510.26425/1816-4277-2019-1-40-46https://doaj.org/article/1b1cfc51e1d0434fb10c851dfc19d0b12019-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1250https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning this data into insights and knowledge, companies can offer better products and personalized experience. The recommendations for optimizing by companies their offers at the stage after purchase to interact with the client with the help of digital technologies have been provided.G. ButkovskayaPublishing House of the State University of Managementarticledigital technologiescustomer experienceuser experiencetechnologies of interacting with customerssuccessful digitalization experienceSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 40-46 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	digital technologies customer experience user experience technologies of interacting with customers successful digitalization experience Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	digital technologies customer experience user experience technologies of interacting with customers successful digitalization experience Sociology (General) HM401-1281 Economics as a science HB71-74 G. Butkovskaya DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
description	Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning this data into insights and knowledge, companies can offer better products and personalized experience. The recommendations for optimizing by companies their offers at the stage after purchase to interact with the client with the help of digital technologies have been provided.
format	article
author	G. Butkovskaya
author_facet	G. Butkovskaya
author_sort	G. Butkovskaya
title	DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_short	DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_full	DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_fullStr	DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_full_unstemmed	DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_sort	digital technologies of interacting with customers after the purchase: major tendencies and successful experience
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/1b1cfc51e1d0434fb10c851dfc19d0b1
work_keys_str_mv	AT gbutkovskaya digitaltechnologiesofinteractingwithcustomersafterthepurchasemajortendenciesandsuccessfulexperience
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DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE

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