CRM AT THE HEART OF THE DIGITAL TRANSFORMATION
The 2000s further illustrate the growing trend of the customer with the advent of the concept of one-to-one marketing: a precise offer for each customer. At the same time, the evolution of communication and information technologies suggests a reversal of roles: the consumer wants to be more...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN FR |
| Publicado: |
Université Mohammed V de Rabat
2021
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| Materias: | |
| Acceso en línea: | https://doi.org/10.48376/IMIST.PRSM/remarem-v13i2.28971 https://doaj.org/article/1b2d45f1f93e4dceb2c583949505d63b |
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