Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire

Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire

Merci Mon Héros (MMH) is a youth-led multi-media campaign in Francophone West Africa seeking to improve reproductive health and family planning outcomes using radio, television, social media, and community events. One component to this project is the development of a series of youth-driven videos cr...

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Autores principales: Michel Tchuenche, Nicole Bellows, Erin Portillo, Zamilatou H. Labati, Denise B. Adou, Jacqueline Hammond, Martha Silva, Lori Bollinger
Formato: article
Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
Materias:
reproductive health
family planning
social media
videos
social and behavior change
unit cost
Public aspects of medicine
RA1-1270
Acceso en línea:https://doaj.org/article/1b433b051dd5431e96ad8b2ecfd6c42b
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https://doaj.org/article/1b433b051dd5431e96ad8b2ecfd6c42b

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