Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire
Merci Mon Héros (MMH) is a youth-led multi-media campaign in Francophone West Africa seeking to improve reproductive health and family planning outcomes using radio, television, social media, and community events. One component to this project is the development of a series of youth-driven videos cr...
Guardado en:
| Autores principales: | , , , , , , , |
|---|---|
| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Frontiers Media S.A.
2021
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/1b433b051dd5431e96ad8b2ecfd6c42b |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| id |
oai:doaj.org-article:1b433b051dd5431e96ad8b2ecfd6c42b |
|---|---|
| record_format |
dspace |
| spelling |
oai:doaj.org-article:1b433b051dd5431e96ad8b2ecfd6c42b2021-11-15T05:24:41ZEstimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire2296-256510.3389/fpubh.2021.761840https://doaj.org/article/1b433b051dd5431e96ad8b2ecfd6c42b2021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpubh.2021.761840/fullhttps://doaj.org/toc/2296-2565Merci Mon Héros (MMH) is a youth-led multi-media campaign in Francophone West Africa seeking to improve reproductive health and family planning outcomes using radio, television, social media, and community events. One component to this project is the development of a series of youth-driven videos created to encourage both youth and adults to break taboos by talking to each other about reproductive health and family planning. A costing study was conducted to capture costs associated with the design, production, and dissemination of 11 MMH videos (in French) on social media in Côte d'Ivoire and Niger. The total costs to design, produce and disseminate 11 of the campaign videos for MMH in both Côte d'Ivoire and Niger were $44,981. Unit costs were calculated using three different denominators, resulting in average unit costs of $0.16 per reach, $1.29 per engagement, and $4.27 per video view. These findings can be useful for future studies of SBC interventions using social media for framing the analysis and selecting the appropriate metrics for the denominator, as well as for budgeting and planning SBC programs using social media.Michel TchuencheNicole BellowsErin PortilloZamilatou H. LabatiDenise B. AdouJacqueline HammondMartha SilvaLori BollingerFrontiers Media S.A.articlereproductive healthfamily planningsocial mediavideossocial and behavior changeunit costPublic aspects of medicineRA1-1270ENFrontiers in Public Health, Vol 9 (2021) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN |
| topic |
reproductive health family planning social media videos social and behavior change unit cost Public aspects of medicine RA1-1270 |
| spellingShingle |
reproductive health family planning social media videos social and behavior change unit cost Public aspects of medicine RA1-1270 Michel Tchuenche Nicole Bellows Erin Portillo Zamilatou H. Labati Denise B. Adou Jacqueline Hammond Martha Silva Lori Bollinger Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire |
| description |
Merci Mon Héros (MMH) is a youth-led multi-media campaign in Francophone West Africa seeking to improve reproductive health and family planning outcomes using radio, television, social media, and community events. One component to this project is the development of a series of youth-driven videos created to encourage both youth and adults to break taboos by talking to each other about reproductive health and family planning. A costing study was conducted to capture costs associated with the design, production, and dissemination of 11 MMH videos (in French) on social media in Côte d'Ivoire and Niger. The total costs to design, produce and disseminate 11 of the campaign videos for MMH in both Côte d'Ivoire and Niger were $44,981. Unit costs were calculated using three different denominators, resulting in average unit costs of $0.16 per reach, $1.29 per engagement, and $4.27 per video view. These findings can be useful for future studies of SBC interventions using social media for framing the analysis and selecting the appropriate metrics for the denominator, as well as for budgeting and planning SBC programs using social media. |
| format |
article |
| author |
Michel Tchuenche Nicole Bellows Erin Portillo Zamilatou H. Labati Denise B. Adou Jacqueline Hammond Martha Silva Lori Bollinger |
| author_facet |
Michel Tchuenche Nicole Bellows Erin Portillo Zamilatou H. Labati Denise B. Adou Jacqueline Hammond Martha Silva Lori Bollinger |
| author_sort |
Michel Tchuenche |
| title |
Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire |
| title_short |
Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire |
| title_full |
Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire |
| title_fullStr |
Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire |
| title_full_unstemmed |
Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon Héros in Niger and Côte d'Ivoire |
| title_sort |
estimating the cost of the design, production, and dissemination of social media videos for social and behavioral change: evidence from merci mon héros in niger and côte d'ivoire |
| publisher |
Frontiers Media S.A. |
| publishDate |
2021 |
| url |
https://doaj.org/article/1b433b051dd5431e96ad8b2ecfd6c42b |
| work_keys_str_mv |
AT micheltchuenche estimatingthecostofthedesignproductionanddisseminationofsocialmediavideosforsocialandbehavioralchangeevidencefrommercimonherosinnigerandcotedivoire AT nicolebellows estimatingthecostofthedesignproductionanddisseminationofsocialmediavideosforsocialandbehavioralchangeevidencefrommercimonherosinnigerandcotedivoire AT erinportillo estimatingthecostofthedesignproductionanddisseminationofsocialmediavideosforsocialandbehavioralchangeevidencefrommercimonherosinnigerandcotedivoire AT zamilatouhlabati estimatingthecostofthedesignproductionanddisseminationofsocialmediavideosforsocialandbehavioralchangeevidencefrommercimonherosinnigerandcotedivoire AT denisebadou estimatingthecostofthedesignproductionanddisseminationofsocialmediavideosforsocialandbehavioralchangeevidencefrommercimonherosinnigerandcotedivoire AT jacquelinehammond estimatingthecostofthedesignproductionanddisseminationofsocialmediavideosforsocialandbehavioralchangeevidencefrommercimonherosinnigerandcotedivoire AT marthasilva estimatingthecostofthedesignproductionanddisseminationofsocialmediavideosforsocialandbehavioralchangeevidencefrommercimonherosinnigerandcotedivoire AT loribollinger estimatingthecostofthedesignproductionanddisseminationofsocialmediavideosforsocialandbehavioralchangeevidencefrommercimonherosinnigerandcotedivoire |
| _version_ |
1718428601894830080 |