Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification

In a social context, customer participation in the innovation process is often accompanied by social exclusion situations, which are generally believed to have a negative impact on individuals. However, research results and marketing practices show that social exclusion can also exert a positive inf...

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Autores principales: Zhang Hui, Mou Yupeng, Zhang Chenglong, Li Haiqin, Guo Daomeng
Formato: article
Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
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Acceso en línea:https://doaj.org/article/1bd794584afb4aae9ae838bd4c4c469b
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