Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification

In a social context, customer participation in the innovation process is often accompanied by social exclusion situations, which are generally believed to have a negative impact on individuals. However, research results and marketing practices show that social exclusion can also exert a positive inf...

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Autores principales:	Zhang Hui, Mou Yupeng, Zhang Chenglong, Li Haiqin, Guo Daomeng
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	customer participation social exclusion innovation customer-company identification mediating effect Psychology BF1-990
Acceso en línea:	https://doaj.org/article/1bd794584afb4aae9ae838bd4c4c469b
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id	oai:doaj.org-article:1bd794584afb4aae9ae838bd4c4c469b
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spelling	oai:doaj.org-article:1bd794584afb4aae9ae838bd4c4c469b2021-11-12T04:34:25ZImpact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification1664-107810.3389/fpsyg.2021.747924https://doaj.org/article/1bd794584afb4aae9ae838bd4c4c469b2021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.747924/fullhttps://doaj.org/toc/1664-1078In a social context, customer participation in the innovation process is often accompanied by social exclusion situations, which are generally believed to have a negative impact on individuals. However, research results and marketing practices show that social exclusion can also exert a positive influence on creativity, product selection, perceived risk, and so on. Through two experimental studies, this research explores the relationship between social exclusion and customer participation in innovation. It finds that social exclusion has a positive influence on customer participation in innovation and that customer-company identification mediates this relationship.Zhang HuiMou YupengZhang ChenglongLi HaiqinGuo DaomengFrontiers Media S.A.articlecustomer participationsocial exclusioninnovationcustomer-company identificationmediating effectPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	customer participation social exclusion innovation customer-company identification mediating effect Psychology BF1-990
spellingShingle	customer participation social exclusion innovation customer-company identification mediating effect Psychology BF1-990 Zhang Hui Mou Yupeng Zhang Chenglong Li Haiqin Guo Daomeng Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
description	In a social context, customer participation in the innovation process is often accompanied by social exclusion situations, which are generally believed to have a negative impact on individuals. However, research results and marketing practices show that social exclusion can also exert a positive influence on creativity, product selection, perceived risk, and so on. Through two experimental studies, this research explores the relationship between social exclusion and customer participation in innovation. It finds that social exclusion has a positive influence on customer participation in innovation and that customer-company identification mediates this relationship.
format	article
author	Zhang Hui Mou Yupeng Zhang Chenglong Li Haiqin Guo Daomeng
author_facet	Zhang Hui Mou Yupeng Zhang Chenglong Li Haiqin Guo Daomeng
author_sort	Zhang Hui
title	Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
title_short	Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
title_full	Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
title_fullStr	Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
title_full_unstemmed	Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
title_sort	impact of social exclusion on customer participation in innovation: role of customer-company identification
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/1bd794584afb4aae9ae838bd4c4c469b
work_keys_str_mv	AT zhanghui impactofsocialexclusiononcustomerparticipationininnovationroleofcustomercompanyidentification AT mouyupeng impactofsocialexclusiononcustomerparticipationininnovationroleofcustomercompanyidentification AT zhangchenglong impactofsocialexclusiononcustomerparticipationininnovationroleofcustomercompanyidentification AT lihaiqin impactofsocialexclusiononcustomerparticipationininnovationroleofcustomercompanyidentification AT guodaomeng impactofsocialexclusiononcustomerparticipationininnovationroleofcustomercompanyidentification
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Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification

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