Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
In a social context, customer participation in the innovation process is often accompanied by social exclusion situations, which are generally believed to have a negative impact on individuals. However, research results and marketing practices show that social exclusion can also exert a positive inf...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | article |
| Language: | EN |
| Published: |
Frontiers Media S.A.
2021
|
| Subjects: | |
| Online Access: | https://doaj.org/article/1bd794584afb4aae9ae838bd4c4c469b |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|