Customer Experience Management; Trends and Areas in Research
Objective Customer experience management has been regarded as a hot topic for managers and marketing researchers recently. The growing interest in the customer experience area is a result of the increasing complexity of channels, interactions, choices, and customers’ journeys. Thus, companies attemp...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | FA |
| Publicado: |
University of Tehran
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1c3dc7a0744149c6b1f1e6b7d0f33362 |
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