Do emotions bring customers to an environment: Evidence from Pakistani shoppers?
The purpose of this study is twofold: First, it examines the impact of emotional states and shopping evaluations on customers’ store choice intentions before entering the store; second, what atmospheric factors and shopping value evaluations affect customers’ emotions after entering the store, which...
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| Autores principales: | , , , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Taylor & Francis Group
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1c5c84f5392f46f5af5f491c11ed5c1a |
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