Applied quasi experimental research design in personal sales – a case study
The aim of the following article is to shed some light on the applied quasi experimental research method in personal sales and to provide a practical step-by step guideline for researchers. At the beginning of a customer visit or when entering the shop, a customer often forms a purchase intention or...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | CS EN SK |
| Publicado: |
Vydavatelství ZČU v Plzni
2021
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| Materias: | |
| Acceso en línea: | https://doi.org/10.24132/jbt.2021.11.1.21_29 https://doaj.org/article/1c8250f347764ee7b8bce86ca364bef4 |
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