Short cuts: Anthropological study of contemporary comercials

The anthropological study of commercials is based on the meaning of the entire content of the commercial, in order to contextualize the time and space in which the commercial is made and used. On the basis of this analytical step it can be determined which values the commercial contains and what it...

Description complète

Enregistré dans:
Détails bibliographiques
Auteurs principaux: Ivan Kovačević, Ljubica Milosavljević
Format: article
Langue:EN
FR
SR
Publié: University of Belgrade 2016
Sujets:
Accès en ligne:https://doaj.org/article/1daf623b807f48a4a446694a6b53f9f5
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!