Short cuts: Anthropological study of contemporary comercials

The anthropological study of commercials is based on the meaning of the entire content of the commercial, in order to contextualize the time and space in which the commercial is made and used. On the basis of this analytical step it can be determined which values the commercial contains and what it...

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Autores principales:	Ivan Kovačević, Ljubica Milosavljević
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2016
Materias:	anthropology Serbia commercials system of values semilogy of commercials semiology of film Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/1daf623b807f48a4a446694a6b53f9f5
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id	oai:doaj.org-article:1daf623b807f48a4a446694a6b53f9f5
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spelling	oai:doaj.org-article:1daf623b807f48a4a446694a6b53f9f52021-12-02T00:21:45ZShort cuts: Anthropological study of contemporary comercials10.21301/eap.v9i2.90353-15892334-8801https://doaj.org/article/1daf623b807f48a4a446694a6b53f9f52016-02-01T00:00:00Zhttps://eap-iea.org/index.php/eap/article/view/54https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801 The anthropological study of commercials is based on the meaning of the entire content of the commercial, in order to contextualize the time and space in which the commercial is made and used. On the basis of this analytical step it can be determined which values the commercial contains and what its relationship to the value system in its surroundings is. The analytical steps of the semiology of commercials, as the most important methodological approach in the anthropological analysis of commercials, is generated from the general semiological approach but can also be “borrowed” from the semiology of visual images, especially the semiology of film. Ivan KovačevićLjubica MilosavljevićUniversity of BelgradearticleanthropologySerbiacommercialssystem of valuessemilogy of commercialssemiology of filmAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 9, Iss 2 (2016)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	anthropology Serbia commercials system of values semilogy of commercials semiology of film Anthropology GN1-890
spellingShingle	anthropology Serbia commercials system of values semilogy of commercials semiology of film Anthropology GN1-890 Ivan Kovačević Ljubica Milosavljević Short cuts: Anthropological study of contemporary comercials
description	The anthropological study of commercials is based on the meaning of the entire content of the commercial, in order to contextualize the time and space in which the commercial is made and used. On the basis of this analytical step it can be determined which values the commercial contains and what its relationship to the value system in its surroundings is. The analytical steps of the semiology of commercials, as the most important methodological approach in the anthropological analysis of commercials, is generated from the general semiological approach but can also be “borrowed” from the semiology of visual images, especially the semiology of film.
format	article
author	Ivan Kovačević Ljubica Milosavljević
author_facet	Ivan Kovačević Ljubica Milosavljević
author_sort	Ivan Kovačević
title	Short cuts: Anthropological study of contemporary comercials
title_short	Short cuts: Anthropological study of contemporary comercials
title_full	Short cuts: Anthropological study of contemporary comercials
title_fullStr	Short cuts: Anthropological study of contemporary comercials
title_full_unstemmed	Short cuts: Anthropological study of contemporary comercials
title_sort	short cuts: anthropological study of contemporary comercials
publisher	University of Belgrade
publishDate	2016
url	https://doaj.org/article/1daf623b807f48a4a446694a6b53f9f5
work_keys_str_mv	AT ivankovacevic shortcutsanthropologicalstudyofcontemporarycomercials AT ljubicamilosavljevic shortcutsanthropologicalstudyofcontemporarycomercials
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Short cuts: Anthropological study of contemporary comercials

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