Verification and Expansion of the Theoretical Model about Trans-Local Food Brand Rebranding: A Case Study of Starbucks
The globalization of capital is the product of the social division of labor and the development of social productive forces. It is also the worldwide expansion of the capitalist mode, and its relations, of production. Trans-local catering brand management is a process of brand remodeling; its genera...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | ZH |
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Editorial Committee of Tropical Geography
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/1eb1e01278c441ee9e4e5aac744830c9 |
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