Verification and Expansion of the Theoretical Model about Trans-Local Food Brand Rebranding: A Case Study of Starbucks

The globalization of capital is the product of the social division of labor and the development of social productive forces. It is also the worldwide expansion of the capitalist mode, and its relations, of production. Trans-local catering brand management is a process of brand remodeling; its genera...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Liang Xinwen, Zeng Guojun
Formato: article
Lenguaje:ZH
Publicado: Editorial Committee of Tropical Geography 2021
Materias:
Acceso en línea:https://doaj.org/article/1eb1e01278c441ee9e4e5aac744830c9
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares