ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ

The basic tendencies of information and marketing development of the heavy engineering industry are analyzed and the peculiarities of their growth are revealed. The basic principles of the creation of a unified information management system in the field of marketing which is based on the conceptual...

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Auteurs principaux:	S. Ashmarina, O. Pudovkina
Format:	article
Langue:	RU
Publié:	Publishing House of the State University of Management 2018
Sujets:	single industry structure marketing information space development strategy for the sector marketing information heavy engineering center for managing industry marketing information flows Sociology (General) HM401-1281 Economics as a science HB71-74
Accès en ligne:	https://doaj.org/article/21339c7960ce42a5950ae2b3054f876c
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id	oai:doaj.org-article:21339c7960ce42a5950ae2b3054f876c
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spelling	oai:doaj.org-article:21339c7960ce42a5950ae2b3054f876c2021-12-03T07:43:24ZПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ1816-42772686-841510.26425/1816-4277-2018-3-47-52https://doaj.org/article/21339c7960ce42a5950ae2b3054f876c2018-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/969https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The basic tendencies of information and marketing development of the heavy engineering industry are analyzed and the peculiarities of their growth are revealed. The basic principles of the creation of a unified information management system in the field of marketing which is based on the conceptual provisions of the strategy for the development of the heavy engineering industry have been formulated. The creation of a center for management of branch marketing information flows based on vertical and horizontal interaction between the industry levels and contributing to the increase in the effectiveness of information support for the enterprises of the machine-building complex at the industry level has been proposed.S. AshmarinaO. PudovkinaPublishing House of the State University of Managementarticlesingle industry structuremarketing information spacedevelopment strategy for the sectormarketing informationheavy engineeringcenter for managing industry marketing information flowsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 3, Pp 47-52 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	single industry structure marketing information space development strategy for the sector marketing information heavy engineering center for managing industry marketing information flows Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	single industry structure marketing information space development strategy for the sector marketing information heavy engineering center for managing industry marketing information flows Sociology (General) HM401-1281 Economics as a science HB71-74 S. Ashmarina O. Pudovkina ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ
description	The basic tendencies of information and marketing development of the heavy engineering industry are analyzed and the peculiarities of their growth are revealed. The basic principles of the creation of a unified information management system in the field of marketing which is based on the conceptual provisions of the strategy for the development of the heavy engineering industry have been formulated. The creation of a center for management of branch marketing information flows based on vertical and horizontal interaction between the industry levels and contributing to the increase in the effectiveness of information support for the enterprises of the machine-building complex at the industry level has been proposed.
format	article
author	S. Ashmarina O. Pudovkina
author_facet	S. Ashmarina O. Pudovkina
author_sort	S. Ashmarina
title	ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ
title_short	ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ
title_full	ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ
title_fullStr	ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ
title_full_unstemmed	ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ
title_sort	перспективы информационного развития маркетинговой деятельности на отраслевом уровне
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/21339c7960ce42a5950ae2b3054f876c
work_keys_str_mv	AT sashmarina perspektivyinformacionnogorazvitiâmarketingovojdeâtelʹnostinaotraslevomurovne AT opudovkina perspektivyinformacionnogorazvitiâmarketingovojdeâtelʹnostinaotraslevomurovne
_version_	1718373617251647488

ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ

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