Food traceability system as elevating good corporate social responsibility for fast-food restaurants

The assurance of food quality occurs through a process of “double branding” at food services. This study considers the relationship between consumers’ perceptions and attitudes toward restaurants that adopt food traceability system (FTS), brand image, and purchase intentions specifically as they per...

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Autores principales: Yu-Ping Wei, Shih-Han Huang
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2017
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Acceso en línea:https://doaj.org/article/21b3cc00f3dd4007b710d1c7fe2657d7
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