Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation

The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received representing 78.2% response rate. Purposive and convenience sampling te...

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Autores principales: Bylon Abeeku Bamfo, Jerry Jay Kraa
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2019
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Acceso en línea:https://doaj.org/article/22b982ab3a674818816531aa9f94c2f3
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