Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation

The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received representing 78.2% response rate. Purposive and convenience sampling te...

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Autores principales:	Bylon Abeeku Bamfo, Jerry Jay Kraa
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	market orientation innovation performance small and medium enterprises ghana Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/22b982ab3a674818816531aa9f94c2f3
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id	oai:doaj.org-article:22b982ab3a674818816531aa9f94c2f3
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spelling	oai:doaj.org-article:22b982ab3a674818816531aa9f94c2f32021-12-02T18:31:21ZMarket orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation2331-197510.1080/23311975.2019.1605703https://doaj.org/article/22b982ab3a674818816531aa9f94c2f32019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1605703https://doaj.org/toc/2331-1975The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received representing 78.2% response rate. Purposive and convenience sampling techniques were adopted in selecting the SMEs and questionnaires used to collect data. Explanatory research design was used. The study used Structural Equation Model (SEM) for data analysis and explored various relationships as presented in the hypothesis. The findings indicated that, market orientation variable of customer orientation positively and significantly predict performance; while competitor orientation positively predicts performance; however, not significant. Inter-functional orientation inversely and non-significantly impacts on performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor orientation and performance. Businesses, particularly SMEs are encouraged to adopt and embark on market orientation practices and implement innovative practices so as to maximise performance.Bylon Abeeku BamfoJerry Jay KraaTaylor & Francis Grouparticlemarket orientationinnovationperformancesmall and medium enterprisesghanaBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	market orientation innovation performance small and medium enterprises ghana Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	market orientation innovation performance small and medium enterprises ghana Business HF5001-6182 Management. Industrial management HD28-70 Bylon Abeeku Bamfo Jerry Jay Kraa Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
description	The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received representing 78.2% response rate. Purposive and convenience sampling techniques were adopted in selecting the SMEs and questionnaires used to collect data. Explanatory research design was used. The study used Structural Equation Model (SEM) for data analysis and explored various relationships as presented in the hypothesis. The findings indicated that, market orientation variable of customer orientation positively and significantly predict performance; while competitor orientation positively predicts performance; however, not significant. Inter-functional orientation inversely and non-significantly impacts on performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor orientation and performance. Businesses, particularly SMEs are encouraged to adopt and embark on market orientation practices and implement innovative practices so as to maximise performance.
format	article
author	Bylon Abeeku Bamfo Jerry Jay Kraa
author_facet	Bylon Abeeku Bamfo Jerry Jay Kraa
author_sort	Bylon Abeeku Bamfo
title	Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
title_short	Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
title_full	Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
title_fullStr	Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
title_full_unstemmed	Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
title_sort	market orientation and performance of small and medium enterprises in ghana: the mediating role of innovation
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/22b982ab3a674818816531aa9f94c2f3
work_keys_str_mv	AT bylonabeekubamfo marketorientationandperformanceofsmallandmediumenterprisesinghanathemediatingroleofinnovation AT jerryjaykraa marketorientationandperformanceofsmallandmediumenterprisesinghanathemediatingroleofinnovation
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Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation

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