The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization—the interconnection of markets and countries—and its unprecedented coverage by traditional and digital media.Thi...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | ES |
| Publicado: |
Elsevier
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/2326bf373d21471ab2a982d6002bc8bd |
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