The impact of the COVID-19 crisis on consumer purchasing motivation and behavior

The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization—the interconnection of markets and countries—and its unprecedented coverage by traditional and digital media.Thi...

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Autores principales:	Ulpiano J. Vázquez-Martínez, Ph.D., Javier Morales-Mediano, Antonio L. Leal-Rodríguez, Ph.D.
Formato:	article
Lenguaje:	ES
Publicado:	Elsevier 2021
Materias:	Consumer purchasing behavior Consumer motivation Motivational theories Exigency motivation Coronavirus COVID-19 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/2326bf373d21471ab2a982d6002bc8bd
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spelling	oai:doaj.org-article:2326bf373d21471ab2a982d6002bc8bd2021-11-14T04:34:39ZThe impact of the COVID-19 crisis on consumer purchasing motivation and behavior2444-883410.1016/j.iedeen.2021.100166https://doaj.org/article/2326bf373d21471ab2a982d6002bc8bd2021-09-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2444883421000255https://doaj.org/toc/2444-8834The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization—the interconnection of markets and countries—and its unprecedented coverage by traditional and digital media.This research queried the impact of the COVID-19 crisis on consumers’ motivation and behavior. The present paper was based on the results of mixed methods —qualitative and quantitative analyses—conducted in more than 55 countries and collectively engaging 1,015 participants. The studies were performed by the end of March 2020, at which time the pandemic was at its first peak, allowing data to be collected in real time, recording the actual behaviors of consumers and not simply what they could recall after the fact.As a result of the COVID-19 crisis, many changes took place in consumer behavior related to products, channels, and motivations. These changes proved to be more related to consumers’ perceptions of the crisis than to its practical effects. Several managerial and theoretical implications are provided, as well as compelling future research avenues.Ulpiano J. Vázquez-Martínez, Ph.D.Javier Morales-MedianoAntonio L. Leal-Rodríguez, Ph.D.ElsevierarticleConsumer purchasing behaviorConsumer motivationMotivational theoriesExigency motivationCoronavirusCOVID-19BusinessHF5001-6182ESEuropean Research on Management and Business Economics, Vol 27, Iss 3, Pp 100166- (2021)
institution	DOAJ
collection	DOAJ
language	ES
topic	Consumer purchasing behavior Consumer motivation Motivational theories Exigency motivation Coronavirus COVID-19 Business HF5001-6182
spellingShingle	Consumer purchasing behavior Consumer motivation Motivational theories Exigency motivation Coronavirus COVID-19 Business HF5001-6182 Ulpiano J. Vázquez-Martínez, Ph.D. Javier Morales-Mediano Antonio L. Leal-Rodríguez, Ph.D. The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
description	The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization—the interconnection of markets and countries—and its unprecedented coverage by traditional and digital media.This research queried the impact of the COVID-19 crisis on consumers’ motivation and behavior. The present paper was based on the results of mixed methods —qualitative and quantitative analyses—conducted in more than 55 countries and collectively engaging 1,015 participants. The studies were performed by the end of March 2020, at which time the pandemic was at its first peak, allowing data to be collected in real time, recording the actual behaviors of consumers and not simply what they could recall after the fact.As a result of the COVID-19 crisis, many changes took place in consumer behavior related to products, channels, and motivations. These changes proved to be more related to consumers’ perceptions of the crisis than to its practical effects. Several managerial and theoretical implications are provided, as well as compelling future research avenues.
format	article
author	Ulpiano J. Vázquez-Martínez, Ph.D. Javier Morales-Mediano Antonio L. Leal-Rodríguez, Ph.D.
author_facet	Ulpiano J. Vázquez-Martínez, Ph.D. Javier Morales-Mediano Antonio L. Leal-Rodríguez, Ph.D.
author_sort	Ulpiano J. Vázquez-Martínez, Ph.D.
title	The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
title_short	The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
title_full	The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
title_fullStr	The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
title_full_unstemmed	The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
title_sort	impact of the covid-19 crisis on consumer purchasing motivation and behavior
publisher	Elsevier
publishDate	2021
url	https://doaj.org/article/2326bf373d21471ab2a982d6002bc8bd
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The impact of the COVID-19 crisis on consumer purchasing motivation and behavior

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