Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertis...
Guardado en:
Autor principal: | |
---|---|
Formato: | article |
Lenguaje: | FR |
Publicado: |
OpenEdition
2020
|
Materias: | |
Acceso en línea: | https://doaj.org/article/2371528c5448409784263272f35ce29f |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|