Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertis...
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| Format: | article |
| Langue: | FR |
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OpenEdition
2020
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| Accès en ligne: | https://doaj.org/article/2371528c5448409784263272f35ce29f |
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