Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées

This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertis...

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Autor principal:	Elodie Martin
Formato:	article
Lenguaje:	FR
Publicado:	OpenEdition 2020
Materias:	death Heart Attack Grill marketing strategies objectives sociolinguistics Language and Literature P
Acceso en línea:	https://doaj.org/article/2371528c5448409784263272f35ce29f
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spelling	oai:doaj.org-article:2371528c5448409784263272f35ce29f2021-12-02T11:41:28ZCommercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées2335-15352335-185310.4000/multilinguales.4567https://doaj.org/article/2371528c5448409784263272f35ce29f2020-02-01T00:00:00Zhttp://journals.openedition.org/multilinguales/4567https://doaj.org/toc/2335-1535https://doaj.org/toc/2335-1853This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertisement. The objectives are analysed via two interviews with the founder of the fast-food restaurant.Elodie MartinOpenEditionarticledeathHeart Attack Grillmarketing strategiesobjectivessociolinguisticsLanguage and LiteraturePFRMultilinguales, Vol 12 (2020)
institution	DOAJ
collection	DOAJ
language	FR
topic	death Heart Attack Grill marketing strategies objectives sociolinguistics Language and Literature P
spellingShingle	death Heart Attack Grill marketing strategies objectives sociolinguistics Language and Literature P Elodie Martin Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
description	This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertisement. The objectives are analysed via two interviews with the founder of the fast-food restaurant.
format	article
author	Elodie Martin
author_facet	Elodie Martin
author_sort	Elodie Martin
title	Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
title_short	Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
title_full	Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
title_fullStr	Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
title_full_unstemmed	Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
title_sort	commercialiser la mort : les stratégies marketing du fast-food américain heart attack grill et leurs visées
publisher	OpenEdition
publishDate	2020
url	https://doaj.org/article/2371528c5448409784263272f35ce29f
work_keys_str_mv	AT elodiemartin commercialiserlamortlesstrategiesmarketingdufastfoodamericainheartattackgrilletleursvisees
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Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées

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