COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/23abb6a8ee264b4d83fa7682c97258c3 |
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